Further, nearly three-quarters of marketers spend between 10 to 50 percent of their budgets on retargeting. The percentage of marketers that now spend over 50% of their digital ad budgets on retargeting doubled from 7% to 14% this year. Source: TechCrunch Marketers Now Dedicate Over Half of Digital Budgets to Retargeting Microsoft expanded by saying that Facebook’s future is to contain search results within the social network and not direct people to outside websites. Facebook’s new search tool will allow users to search for content contained within past Facebook posts and shares. This week Facebook removed Bing as the site’s search provider and announced that they will be releasing their own search tool on Monday. Source: Search Engine Land Facebook Removes Bing As Search Provider
#Bing adwords editor update
Much to the chagrin of the PPC team, this update does not include a feature to add Campaign Labels. The most glaring bug was that the click-through rate was often display incorrectly. Just a week after the initial launch of the new AdWords Editor, Google has released an update to fix a few bugs. Source: Marketing Land Google Releases Update for AdWords Editor Version 11 Expect to see the importance of offline metrics rise in the near future. Google has the ability to see when users go into stores based on store locations and store-perimeter geo-fences. Google has rolled out their new metric, “Store Visits”.
With the rise of smartphones’ ability to capture locations in the real world, they now have this possibility. With less than 7% of US retail transactions happening online, marketers are searching for ways to measure the effectiveness of their digital advertisements offline. Google “Store Visits” Becoming an Important Metric This Week’s Industry News Compiled By Rocket Clicks Staff
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